- GOOGLE MY BUSINESS OPTIMIZATION 2019 UPDATE
- GOOGLE MY BUSINESS OPTIMIZATION 2019 FULL
- GOOGLE MY BUSINESS OPTIMIZATION 2019 FREE
Use these best practices to maximize your success on Google Ads with optimization score. To see your optimization score, navigate to the Recommendations page in your Google Ads account. By implementing the Smart Bidding recommendation, they increased revenue by 141% and return on ad spend (ROAS) by 84%. Marketing agency AnalyticaHouse has a goal of increasing revenue and reach for one of their clients - DeFacto, one of Turkey’s leading fashion and apparel brands. One recommendation prompted Rakuten to switch to a Smart Bidding strategy, which resulted in a 15% profit increase. Rakuten, Japan’s largest e-commerce site, uses optimization score to improve day-to-day account management and prioritize opportunities with the biggest return. Seasonal budget recommendations that suggest raising budgets for upcoming traffic increases to avoid missing out on potential customers.Ĭompanies are using recommendations to discover opportunities to maximize their account’s potential:.Bid adjustment recommendations for Affinity audiences, demographics, and In-market audiences.Target ROAS and Target Impression Share Smart Bidding suggestions to help you reach your goals by bidding more efficiently.We’re adding new recommendations to optimization score to include: The new service, apparently in testing phase, costs 50/month. The Recommendations page highlights relevant features that can increase the overall performance of your campaigns. Google is reported to be signing up businesses to an unannounced upgraded version of a Google My Business profile. You can find your optimization score on the Recommendations page, shown here. You can achieve an optimization score of 100% by applying or dismissing the recommendations in your account.
GOOGLE MY BUSINESS OPTIMIZATION 2019 FULL
Optimization score ranges from 0% - 100%, with 100% meaning your account can perform at its full potential.
GOOGLE MY BUSINESS OPTIMIZATION 2019 FREE
For example, if they receive a substantial amount of phone calls on Wednesdays but that number dips greatly on Fridays, this helps them staff appropriately, save money and provide better customer service.Īgain, Google My Business is free! It just takes a little bit of time to set up, and then, depending on the number of reviews you receive and how often you want to post, just a short amount of time every week to manage.Your optimization score helps you prioritize recommended actions for your campaigns so you can achieve your business goals faster and free up more time in your day. We also pass along call information to our clients to help with staffing. It also helps us to adjust clients' Google Ads search campaigns to include keywords that consumers are organically searching for. This gives us an idea of what content is helping to drive traffic into their brick-and-mortar locations or driving phone calls. This is great information to have if you want to tweak your website, start or refresh your Google Ads campaign keywords or just understand how much traffic is being driven from Google versus other sources such as social media.Īt our agency, we review the Google Insights of our clients each week. Do they call you? Visit your website? Ask for directions? Google My Business Insights can even tell you how many phone calls you’ve been getting directly from your profile. It also gives you information on where they go once they do find you. Insights is a great tool to not only see what keywords people are using to find you but where they are finding you, like Search or Google Maps. You can have conversations directly through your profile with the messaging feature, create an ad, and review, through Insights, what keywords people are using to find your business on Google. Through your Google My Business profile, not only can you manage public information about your business, but you can also assign other staff to help keep up with reviews and posts.
GOOGLE MY BUSINESS OPTIMIZATION 2019 UPDATE
It is recommended that you update your posts at least once a week, if not a few times per week. Keep in mind, however, that unlike a Facebook post, a Google My Business post is only consumer-facing for seven days. It also helps to drive online traffic and phone calls to your place of business. More importantly, this content plays a role with SEO by increasing your page rankings, thanks to clicks to the call-to-action button on your posts. This feature provides content within your Google My Business profile viewable by consumers searching for your business (think coupons, special sales, events, product or service highlights, team spotlights or informational content). An additional feature that’s also important is Google My Business posts. Once your Google My Business is verified, you can edit details like hours, service location, addresses, photos and reply to reviews left on your business listing. Email and text options can be completed within minutes while a postcard by mail may take up to five days. This can be done in three ways: automated text or call, email or postcard by mail.
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